Study Revealed: SMS - 6 Billion Reasons Why Your Communications Strategy Should be Built Around It

Study Revealed: SMS - 6 Billion Reasons Why Your Communications Strategy Should be Built Around It

 

Available On Demand
Duration 1h 0min
Speakers
Giovanni Benini
Director Product Management, Global SMS
OpenMarket
Giovanni Benini
Giovanni Benini has over 15 years’ experience in the telecoms sector across the board, working for everything from fixed line to mobile and enterprise providers - with a focus on mobile messaging services in the last 5 years. Prior to OpenMarket, Giovanni held senior management positions at Tyntec and Siemens working across a range of roles, from Product Management to Business Development. Giovanni holds a Masters in Physics from Bayreuth University in Germany.
Karl Whitfield
Managing Director
Portio Research Ltd
Karl Whitfield
Karl Whitfield has been researching and writing in the mobile industry for 18 years. Karl is a Managing Director for Portio Research and has over a decade’s experience following mobile messaging. As lead author and long-time editor of the industry-leading Mobile Messaging Futures report since 2005, Karl has extensive experience in the mobile sector and has specialised in messaging for the last 8 years.

With more people owning a mobile phone than a toothbrush, it’s clear that ‘mobile first’ is much more than just a buzzword. The way we interact has evolved in such a way that our mobile phones represent a conduit to the whole world around us. This means that companies should not just incorporate mobile messaging into their communications strategy, but rather build their strategy around it.

Register to join mobile engagement leader OpenMarket and respected analyst firm Portio Research in this 60-minute webinar to mark the launch of their specially commissioned white paper, “SMS: The Language of 6 Billion People.”

Attendees will learn how three key trends are shaping the future of communications and technology:

  • A rapid shift to a mobile first mindset
  • The unprecedented reach of SMS
  • The emphasis on content personalization

SMS is a true mobile first technology, as it offers enterprises an opportunity to communicate with their customers, staff and suppliers in a highly personalized and extremely responsive way.

Portio Research and OpenMarket will also discuss the future of telecoms, media, and technology, and all attendees will have access to the “SMS: The Language of 6 Billion People” white paper.

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