How to Improve Customer Analytics: Best Practices

How to Improve Customer Analytics: Best Practices

 

Available On Demand
Duration 60min
Speakers
Henry Morris
Senior Vice President, Worldwide Software, Services, and Sales and Marketing Executive Advisory Research Groups
IDC
Henry Morris
Senior Vice President, Worldwide Software, Services, and Sales and Marketing Executive Advisory Research Groups Henry Morris is the Senior Vice President for IDC's Worldwide Software, Services, and Sales and Marketing Executive Advisory research groups. Dr. Morris is also the executive lead for IDC's worldwide Big Data research initiative. Dr. Morris started the Analytics and Data Warehousing research service at IDC, and coined the term "analytic applications" in 1997 to focus on the value of analytics in specific horizontal business and industry processes. Currently, Dr. Morris speaks about major software trends driving the industry, such as the impact of cloud and Big Data/analytics in shaping a new generation of applications. He has been quoted in and written papers for business and trade publications, such as Computerworld, Forbes and KMworld, on trends in business intelligence, business performance management, data warehousing, knowledge management, and enterprise applications. Prior to joining IDC in 1995, Dr. Morris served in a variety of technical and management positions at Digital Equipment Corporation, where he specialized in software for application development. Dr. Morris has been an instructor in technical writing at Northeastern University and Bentley College, and an Assistant Professor of Philosophy at Colgate University. He earned a B.A. with distinction from the University of Michigan and his Ph.D. in philosophy from the University of Pennsylvania.

There are a large number of customer analytics opportunities and challenges facing sales, marketing, and customer service decision makers. This webinar will provide recommendations for organizations looking to improve their customer analytics initiatives. We will also look at how the role of workload optimized systems, as a technology platform to enable customer analytics and how IBM's solutions, PureData System, as one of the leading workload optimized systems in the market today.

Register for this webinar to learn how to:

  • Make better sense of your data & explore insights that can drive better decisions
  • Uncover challenges organizations face when trying to configure systems to run a customer analytics workload
  • Empower employees and customers with the right information at the right time

Attend this webinar to learn how a purpose-built system for customer analytics is valuable when handling today’s big data challenges as you work to acquire, grow and retain customers.

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