IBM Content Analytics Adds Real Business Value to Cognos

IBM Content Analytics Adds Real Business Value to Cognos


Available On Demand
Duration 60min
Mike Zimmer
Analytics Solutions Executive
IBM Industry Solutions
Mike Zimmer
Mike Zimmer has been working with IBM clients on Content Management and Content Analytics solutions for over 20 years. His current role includes working with IBM's Clients and Business Partners to evaluate and deploy Content Analytics solutions for a wide variety of Use Cases across all Industries.
Mark Roboff
Worldwide Technical Sales Leader for Content Analytics
IBM Enterprise Content Management
Mark Roboff
Mark Roboff has been working with Content Analytics almost exclusively since joining IBM three years ago. Before IBM, Mark was co-founder and CTO of Orpheus, an online licensing platform for music and other digital media. As WW Technical Sales Leader for Content Analytics, Mark brings a strong entrepreneurial perspective and technical background to help clients across the world realize how unstructured data analytics can unlock better and brighter insights about their business, customers, markets, and opportunities.
William Abernathy
Regional Technical Manager
IBM Business Analytics & Performance Management
William Abernathy
Bill Abernathy Bill has over 20 years of experience in with Business Analytics, Having spent much of the past 12 years working with Cognos. Bill also has exposure the the Netezza Big data appliance, and spent time working with other major BI vendors, as well as 3 years in services delivery. With an extensive background in Analytics Bill has a strong grasp of how organizations leverage Analytics across the enterprise.

Content Analytics and Cognos® have nuanced ways of loading vast amounts of real business value into a single solution. To start with, Content Analytics sifts through the 80 percent of your information that is unstructured and uses the Watson Natural Language Processing (NLP) engine to extract what is most helpful.

Register for “IBM Content Analytics Adds Real Business Value to Cognos” to learn how to deliver technical value and significantly speed the development cycle — saving you money and delivering faster business results. This session will present:

  • An overview of the capabilities of IBM Content Analytics
  • How Content Analytics adds real business and technical value for Cognos customers
  • How to get started

To learn more about Content Analytics and how integrating it with Cognos can add great value and new capabilities to your organization, join us on November 14th!

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