The Mobile Business Mindset

The Mobile Business Mindset

 

Available On Demand
Duration 60min
Speakers
Kurt Marko
contributing editor
InformationWeek
Kurt Marko
Kurt Marko is an InformationWeek and Network Computing contributor and IT industry veteran, pursuing his passion for communications after a varied career that has spanned virtually the entire high-tech food chain from chips to systems. Upon graduating from Stanford University with a BS and MS in Electrical Engineering, Kurt spent several years as a semiconductor device physicist, doing process design, modeling and testing. He then joined AT&T Bell Laboratories as a memory chip designer and CAD and simulation developer. Moving to Hewlett-Packard, Kurt started in the laser printer R&D lab doing electrophotography development, for which he earned a patent, but his love of computers eventually led him to join HP’s nascent technical IT group. He spent 15 years as an IT engineer and was a lead architect for several enterprisewide infrastructure projects at HP, including the Windows domain infrastructure, remote access service, Exchange e-mail infrastructure and managed Web services.
Wendy Schuchart
Editor and Moderator
InformationWeek
Wendy Schuchart
Wendy Schuchart is a technology journalist with more than a decade of experience in enterprise IT. Most recently, Schuchart was the senior site editor of TechTarget's CIO Media Group. She has also served as section editor for UBM's Network Computing and Secure Enterprise. Connect with her on Twitter @wendyschuchart.

Mobile devices have changed how we communicate, read, shop and entertain ourselves -- and they're changing the way we do business. Tablets and smartphones with slick apps tapping into backend cloud services make existing business processes more efficient while enabling brand new ones. But mobile apps are a different breed -- you can't just reformat a desktop client for a phone or expect developers to jump from a client-server project one week to a mobile app project the next.

The differences between mobile apps and conventional Windows clients, or even web applications, are far more than skin deep. Yes, the touch-versus-keyboard interface, APIs, and programming languages are new, but that's small potatoes. In this webinar, we'll outline the attributes of mobile app functionality and development that distinguish it from traditional PC or even browser applications and what's necessary to make a business mobile ready.

You'll learn:

  • The importance of starting with a mobile strategy that guides how and where to select the best app targets.
  • How mobile app design, features and usability differs from conventional client-server or Web apps and the importance of starting with a user-centric design.
  • How to build mobile development capability through a mix of third-party mobile development specialists, new dedicated, but autonomous mobile development teams and retraining existing staff.
  • Options for building mobile apps including browser-based apps, skinned HTML 5 and native apps.
  • Common features of cross-platform mobile development platforms and the pros and cons versus native iOS and Android IDEs.
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