The Connected Car: Fulfilling the Promise with IBM

The Connected Car: Fulfilling the Promise with IBM


Available On Demand
Duration 60min
Mark Halliday
Worldwide Product Manager
Automotive Industry & Connected Vehicles IBM Application & Integration Middleware
Mark Halliday
Mark Halliday is IBM's worldwide Connected Car Product Manager for Mobile & Integration Software. Mark has worked with IBM for 15 years during which time he has held a number of roles within IBM's Connectivity & Integration Middleware portfolio a key part of IBM’s Software Division. These have ranged from development on the mainframe, to project and development management on IBM's Messaging and Application Server product lines Mark brings this wealth of knowledge to his current role to focus on driving strategy and product deliverables into the Connected Car space.

Consumers expect safety, convenience, information, entertainment, and increasingly smartphone apps that allow them to interact with their cars.

Automotive manufacturers need to be looking at how they use data from the Connected Car to drive new revenue generation, cost avoidance, and brand differentiation.

This webinar will show how you can benefit from the Connected Car by working with IBM to:

  • Address the Connected Car BigData problem
  • Engage customers by acting on data from vehicles in near real time
  • Scale Connected Car solutions on-premise and in the Cloud
  • Reduce costs using the Open Standard MQTT event based protocol
  • Address Security and Privacy concerns

Attend this webinar to learn more about how IBM software can enable the Connected car and help your company gain long-term competitive differentiators.

Register Now.

All attendees will also receive the following whitepaper: IBM MessageSight in the automotive industry.

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