Mobile Application Management: A Guide

Mobile Application Management: A Guide


Available On Demand
Duration 60min
Marcus Lane
Global Product Marketing Lead
Dell Mobility Management
Marcus Lane
Marcus manages the strategy, definition, proposition development and launch of Dell mobility solutions, recently launching Dell EMM is a ‘hero ‘product for Dell Software Group which champions Dells integrated approach to provide added value through the delivery of solutions, services and hardware through one trusted partner.

As a marketing director of Dell’s Mobility Solutions portfolio, the key driver for Marcus has been to simplify the user experience, management and security for customers, and encourage adoption of solutions that transform their businesses, embrace new technologies, and profit from the opportunity that BYOD can bring.

Marcus has over 14 years’ experience working within the mobile sector and has a passion for how technology can change and improve both our personal and business lives. He has been with Dell for over 7 years. Prior to Dell, Marcus held senior global roles in consumer and business marketing for Vodafone, and previous to that was the product manager for mobile solutions and internet at Cable & Wireless.

He is passionate about listening to the ‘voice of the customer’, building great customer experiences that reflect the customer’s needs, and deliver relevance and practicality above all else.

Marcus holds a degree in Business and Finance from University of Central London, and a BSc in Economics and Marketing from the University of Manchester

He is married, a father of two, and based in Suffolk, UK.
Chris Hazelton
Research Director, Mobile & Wireless
451 Research
Chris Hazelton
Chris runs the Mobile and Wireless research practice, which covers hardware, software, and services for both enterprise and consumer mobility markets. Chris’ research focuses on enterprise mobility management supporting smartphones and tablets in business. He is primarily interested in the shift in enterprise computing from desktop to mobile.

Prior to joining 451 Research, Chris covered worldwide smartphone trends for IDC. He focused on the convergence of mobile air interface technologies and advances in device component technologies which impacted the designs and capabilities of smartphones in both consumer and enterprise markets.

Chris has been quoted on mobile technology issues by publications such as the Wall Street Journal, Bloomberg, CBS, ComputerWorld, Fox Business, InformationWeek, Investors Business Daily, MacWorld, TheStreet, Reuters and Wired. He sits on the Editorial Advisory Board for Mobile Enterprise Magazine. Chris has presented and moderated panels at numerous events such as CES, CTIA, venture capital tech days, as well as serving as director for 451’s Client Conference.

Chris earned his MBA and MS in Information Systems from Boston University. During his graduate course work, Chris conducted market research for Lucent Technologies, leading a team in the development of a demand creation strategy for 3G data services. Chris also received a BS in business from University of Richmond with a concentration in finance.

Your employees want access to apps, but as a member of the IT team, you’re tasked with securing corporate data in an increasingly mobile world. How do you balance meeting your internal customer needs while still maintaining and abiding by corporate security policies? The answer to that question can be mobile application management (MAM). In this webinar, we will take a look into the specifics of MAM and how enterprise mobility management (EMM) tools can help balance the needs of your employees with your company’s internal security requirements, even when you employ a bring-your-own-device (BYOD) strategy. The invasion of mobile apps is here, and MAM can help you turn the tide of this invasion so that apps flow to mobile users and those users get the access to corporate data that they need to get their jobs done anytime, anywhere, on any device.

Attendees of this webinar will gain an understanding of:

  • The components of MAM and the role that it plays within EMM
  • How best to deliver the right mobile apps into the hands of mobile users
  • Best practices for securing corporate data in use by mobile apps, even with BYOD
  • Today’s mobile apps and what the future may have in store for mobile enterprise users

Register for this webinar to gain practical approaches to help enhance your mobile users’ productivity through enabling access to the mobile apps and information they need, while maintaining your corporate security needs.

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