What SaaS Can Really Do for You: Top Benefits Revealed

What SaaS Can Really Do for You: Top Benefits Revealed

 

Available On Demand
Duration 60min
Speakers
Armen Najarian
Program Director, WW SaaS Marketing
IBM
Armen Najarian
Armen is charged with building IBM’s market presence for a growing portfolio of 100+ SaaS offerings. Previously, he was VP of Corporate Marketing at DemandTec -- The Collaborative Analytics Cloud for Retail & CPG – which was acquired by IBM in early 2012. Armen was part of the startup team at Velosel, a pioneer in cloud-based Master Data Management solutions, prior to being acquired by TIBCO. Earlier in his career, he held product, brand, and digital marketing roles with ConAgra Foods, Avery Dennison, and Gateway. He lives in the heart of Silicon Valley with his wife and two young children and tweets frequently at @armennajarian.
Susanne Hupfer
Client Insights, Consultant
Center for Applied Insights
Susanne Hupfer
As a Consultant with the IBM Center for Applied Insights, Susanne conducts fact-based research on emerging technology and business topics for forward thinkers and innovation leaders. Previously, she spent nine years in IBM Research, where she researched social business, mobile social software for smarter cities, and collaborative systems, and helped direct the IBM Center for Social Business.

Before joining IBM, Susanne co-founded Mirror Worlds Technologies, Inc., a technology startup that developed Lifestreams software to help users seamlessly manage their electronic information in the cloud. Susanne holds M.S. and Ph.D. degrees in Computer Science from Yale University.

In a deep dive global SaaS study of 879 decision makers it was demonstrated that the use of Software as a Service (SaaS) has skyrocketed over the last few years. Reducing costs is still a primary reason companies turn to Software as a Service. But 47 percent of the cloud leaders surveyed are discovering how SaaS can help them achieve a much broader and more strategic goal – unlocking competitive advantage.

Attend this webinar to learn:

  • How SaaS can help your organization gain efficiency, strategize as a team, increase market agility, and improve decision making
  • Ways visionary companies like Virgin Atlantic, SafeGuard World International and Italian retail giant PAC2000A are using SaaS to increase results
  • How you can drive your own competitive advantage through SaaS

Register for this webinar to learn how Pacesetters are using SaaS to provide their entire enterprise a wide range of powerful benefits. It can reduce costs, yes. More than that, though, it can engender rich and far-reaching collaborations, clear the way to better decision making, and make you more customer-focused and agile in the marketplace. way to better decision making, and make you more customer-focused and agile in the marketplace.

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