Unlocking the Promise of Software as a Service

Unlocking the Promise of Software as a Service

 

Available On Demand
Duration 60min
Speakers
Janine M. Sneed
Program Director
IBM
Janine M. Sneed
Janine Sneed is the Program Director for the IBM Tivoli Cloud Portfolio. Leveraging her 6+ years in various product and market management roles, Mrs. Sneed has been leading the evolution of the IBM SmartCloud Foundation portfolio bringing together an integrated portfolio of over 20 products and solutions based on an open, extensible, and flexible architecture. She has been leading various projects that include cloud based pricing and simplified acquisition of cloud based solutions. Mrs. Sneed also has responsibilities for market segment management specifically looking at how organizations can optimize their virtual environments and evolve to a cloud enabled data center. Most recently, Mrs. Sneed has been leading the strategy and offering definition for IBM Managed Service Provider Solutions and driving new business in emerging markets including Africa and the Middle East.

You’ll find that Mrs. Sneed is extremely passionate about product management, running, and making her way through “the clouds”. She keeps a blog “The Running Cloudy Product Manager” which gives a dose of reality of how product managers should be thinking about solutions and working within the ecosystem. You can also find her (and follow her!) on Twitter @JanineSneed.
Armen Najarian
Program Director, WW SaaS Marketing
IBM
Armen Najarian
Armen is charged with building IBM’s market presence for a growing portfolio of 100+ SaaS offerings. Previously, he was VP of Corporate Marketing at DemandTec -- The Collaborative Analytics Cloud for Retail & CPG – which was acquired by IBM in early 2012. Armen was part of the startup team at Velosel, a pioneer in cloud-based Master Data Management solutions, prior to being acquired by TIBCO. Earlier in his career, he held product, brand, and digital marketing roles with ConAgra Foods, Avery Dennison, and Gateway. He lives in the heart of Silicon Valley with his wife and two young children and tweets frequently at @armennajarian.

IBM's first-ever global SaaS study of 879 decision makers uncovered that reducing cost and gaining competitive business advantage are the primary reasons companies adopt Software as a Service (SaaS). However, getting the most out of SaaS from both a financial and business perspectives requires new approaches to service management across the organization.

Attend this webinar to learn how to:

  • Deliver services that gives business the competitive edge.
  • Improve quality of service across SaaS, cloud, and hybrid applications.
  • Unlock profitability through enabling rapid IT innovation.

Register for this webinar to learn how to become a champion of Software as a Service delivery.

 

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