What We Can Learn from Sports Analytics

Games cease to be games when they become big business. Professional, college, even youth sports are leveraging advanced technologies to help athletes and teams perform better, and to improve the fan experience. New marketing technologies are emerging, along with AI applications that track human and ball motion, there are lessons to be learned by enterprises in how to apply tech in new ways, including how to deal with the demand for real-time responsiveness

On Demand
1h 00min

Attend this webinar and you’ll learn:

  • Ways to use examples of data analytics in the sports world to speed up your business analytics projects
  • How some sports teams have solved traditional analytics challenges and how those workarounds can be applied to your enterprise
  • Why constant measurement and adjustments that are made dynamically in the sports world are also necessary in business
  • How sports teams can predict and project talent and how you can do the same in your own organization

Featured Speakers

  • Christina Chase
    Christina Chase
    Co-Founder & Managing Director
    MIT Sports Lab

    Christina Chase is a Lecturer at MIT in the Department of Electrical Engineering and Computer Science with a joint appointment in the Department of Mechanical Engineering. In 2015, she co-founded the MIT Sports Lab with Prof. Anette “Peko” Hosoi and serves as its Managing Director. The MIT Sports Lab is a sports engineering program that seeks to improve athletic performance and advance the state of the art in research, equipment and actionable insights to help support athletes in their goals to push the limits of human performance through collaborations between industry leaders, students, faculty, alumni, and startups. Prior to this she was the first Entrepreneur in Residence at MIT through the Martin Trust Center for MIT Entrepreneurship. Christina has helped hundreds of teams go from concept to company In 2013, she was named one of the 25 Most Influential Women in the Boston Tech Community and in 2014, Mashable named her one of the 15 People Shaping Boston’s Tech Scene. In MIT’s School of Engineering, Christina leads the one of the largest undergraduate entrepreneurship classes, Entrepreneurship in Engineering. She helped start and co-direct, StartMIT (formerly Start6), an entrepreneurship bootcamp, with Dean Anantha Chandrakasan. She has served as the Academic Advisor for the Department of Mechanical Engineering’s 2A Entrepreneurship Track and as an advisor for the Design of Medical Devices and Precision Machine Design classes and has lectured on innovation in the Department of Material Science in their senior capstone design class Materials Projects Laboratory, where students create the next generation of groundbreaking materials, as well as mentored for the MADMEC Material Science Design Competition. She has also taught Applications in Advanced Entrepreneurial Techniques, where advanced MIT startup teams are helped to accelerate growth over the semester. Christina is an entrepreneur with a track record of success in a several industries, starting her first company when she was 18 years old. Most recently she was the CEO and co-founder of Firehoze, an education technology company that focused on online education that involved over a hundred instructors from the most prestigious universities. She has worked with numerous founding teams across industries, including B2B hardware, healthcare IT, materials and coatings, and consumer electronics, and has also led innovation in established companies, such as the photonics company, Labsphere, where as the Director of the Materials and Coating division, in under a year she tripled revenue and led the group to file three key patents for new materials. Christina is a Techstars mentor and serves on the Board of the MIT Enterprise Forum, is a judge for the SXSW Accelerator Competition and former Advisory Board member. In 2013, she was named one of the 25 Most Influential Women in the Boston Tech Community. In a past life, Christina was a cyclist where she was one of 12 women selected by the US Cycling Federation to train at the US Olympic Training Center. She has taught downhill skiing in Colorado, summited six of Colorado’s 14-ers across seasons, and her latest sport is kiteboarding.

  • Rajan Koo
    Rajan Koo
    Chief Customer Officer
    DTEX Systems

    As SVP of Customer Engineering, Raj is responsible for enterprise customer success, managing Dtex installations, services, and implementation at some of the top enterprises in the world. This includes critical tasks such as developing custom architecture for customers’ specific needs, or scaling Dtex across hundreds of thousands of users. Raj as a long history in technological innovation. As a Chartered Professional Engineer with over 15 years of engineering experience, Raj has been awarded patents for his work in R&D (including for Dtex’s unique anonymization features) and has led technical reviews for multi-million dollar industrial automation projects.

  • Al Peasland
    Al Peasland
    Head of Technical and Innovation Partnerships
    Williams F1 Racing

    Al Peasland is the Head of Technical and Innovation Partnerships for Williams, working across the business to assist with Technical Partnership Management and Business Development. Prior to short stints as Head of Partnerships for Roborace, the World’s first fully autonomous motorsport series, and Global Director of Sales for IoT at AT&T, Al’s 30 years of industry experience includes over 15 years in Formula One Teams in various technical and commercials roles such as Head of CAD/PLM and Head of Technical Partnerships. Al is a Chartered Engineer, a Fellow of the IMechE, a Member of the CIM and has a wealth of experience as a Mechanical Design Engineer within the Aerospace and Automotive sectors, prior to becoming a senior manager within the World of Motorsport.

  • Brian Gillooly
    Brian Gillooly

    Brian Gillooly has spent the past 30+ years establishing a trusted and significant presence in the business technology community. One of the most recognized personalities in IT media, Brian has built valuable relationships with the most influential practitioners in the technology industry. He counts among his closest contacts the CIOs of a range of organizations – from Fortune 50 companies to small businesses. As the Content Director for InformationWeek, Brian is responsible for developing a vision that provides both the audience and the client with clarity and insight into today's most challenging business technology issues. Previously, as Editor-in-Chief of Optimize and Editor-in-Chief of InformationWeek events, Brian not only engaged the people who helped shape the direction of business technology – notables like Jack Welch, Rob Carter, Malcolm Gladwell, and Michael Dell – but also shared trusted opinions and ideas through his CIO Nation blog and weekly columns. He has offered hands-on insight through presentations at numerous live events and one-on-one meetings. In his career in generating event content, moderating discussions, and giving presentations, Brian has developed a unique rapport with his audiences by eschewing the staid lecture style, and establishing a comfortable, often fun, always informative approach.

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