CMOs and CIOs: Acquaintances or allies?
Available On Demand
Customers. Data explosion. Social media. Increased collaboration. People skills. These are a few of the common themes that came out of our interviews with more than 4,900 Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs). These face-to-face conversations formed the basis of our most recent CIO and CMO C-suite studies, where executives identified a surprising number of common goals and challenges. Detailed analysis reveal significant opportunities to join forces, yet the CMO and CIO may not be as aligned as one would expect.
Already a member? Login