Implementing a Multichannel Approach

Implementing a Multichannel Approach

 

Available On Demand
Duration 60 Minutes
Speakers
Dipesh Mukerji
Sr. Director Product Marketing
Kony
Dipesh Mukerji
Dipesh Mukerji is a Sr. Director of Product Strategy & Marketing at Kony. Prior to Kony, Dipesh was the Director of Strategy and Innovation at Reed Elsevier where he spearheaded their mobility efforts. Before Reed Elsevier, he spent five years at Verivo Software where he implemented over thirty B2E & B2C mobile applications across multiple industries including financial services, insurance and consumer packaged goods. Dipesh has a BS in Information Systems from Carnegie Mellon and an MBA from Babson College.
The idea of one computer and one phone per person is outdated. The three-year hardware refresh cycle is dead. Whether users are employees or consumers, chances are they own or have been issued several types of devices. Now, users expect their apps to work on any device, instantly and seamlessly.

It requires some rethinking of how applications, media and other content is delivered to each user based on who they are, what device they're carrying and what they're trying to accomplish. During this interactive webinar, we will discuss:
  • Employees security clearances
  • How mobile workforce apps evolve over time and go through generational changes, and
  • How organizations can maximize results from investments with a common enterprise strategy and mobility infrastructure
In a world where IT needs to support smartphones, tablets, PCs, TVs and the Web, development teams need to find ways to simplify and streamline app design, development, and deployment. Join this session to understand why you need a multichannel strategy and how this approach will need to adjust in the future.
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